Case studies

Examples and case studies pulled from past work

Client names are withheld where required. Each write-up states the decision on the table, how the research was built into the workflow around it, and what changed afterwards. Happy to walk through any of them on a call.

Product & concept · [client descriptor — e.g. a global CPG] · 2025

PLACEHOLDER — Concept screening for a line extension

PLACEHOLDER COPY — replace before launch. One paragraph describing the problem the client brought, what was done about it, and how the result was judged. Written so a reader can tell within a few lines whether this is the kind of work they need.

Read the write-up →

00 [stat label]

00 [stat label]

00 [stat label]

Product & concept · [client descriptor — e.g. a global CPG] · 2024

PLACEHOLDER — Pack architecture test

PLACEHOLDER COPY — replace before launch. One paragraph describing the problem the client brought, what was done about it, and how the result was judged. Written so a reader can tell within a few lines whether this is the kind of work they need.

Read the write-up →

00 [stat label]

00 [stat label]

00 [stat label]