Case studies

Examples and case studies pulled from past work

Client names are withheld where required. Each write-up states the decision on the table, how the research was built into the workflow around it, and what changed afterwards. Happy to walk through any of them on a call.

Segmentation · [client descriptor — e.g. a global CPG] · 2025

PLACEHOLDER — Segmentation rebuilt around decisions

PLACEHOLDER COPY — replace before launch. One paragraph describing the problem the client brought, what was done about it, and how the result was judged. Written so a reader can tell within a few lines whether this is the kind of work they need.

Read the write-up →

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Segmentation · [client descriptor — e.g. a global CPG] · 2024

PLACEHOLDER — Need-state framework for innovation

PLACEHOLDER COPY — replace before launch. One paragraph describing the problem the client brought, what was done about it, and how the result was judged. Written so a reader can tell within a few lines whether this is the kind of work they need.

Read the write-up →

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